Image based is when its showing you a picture of a person place or thing. the photographer would use photo's in general to maybe make you feel like you are somewhere or show you a celebrity or a cute animal. A photographer would use an image because if it's a celebrity then maybe it is for people who are fans of their acting. Or maybe if it's a place it could make the reader want to go to that place.
Illustration based is when the picture is drawn out on the cover. And most people use illustration for maybe history back in the day when they didn't have any photos because cameras were not invented yet in that year. Also if it's history for kids then it's a good way to get their attention because even if it's a drawling it paints a picture for the young kids who might like comics.
Typed based is making the words striking and grab the readers attention or getting the message across. Some people on their free time might like reading in more depth, more descriptive and really get into the article and its topic. Depending on the title or saying the article says it could show mystery or curiosity in the article.
Concept based is when its clearly understanding to the reader and it could be drawn or have been photo shopped. It's to make a point . An example might be politics with Trump and Hillary with voting. It might be a cover for humor or shock with the reader and that's what draws them in.
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